With a passion for connecting city travellers with regional Queensland, we were brought on to develop a series of 13 videos to encourage visitors to Experience the Western Downs. The aim was to show through film the diversity of things visitors can experience in this big sky country.
Media Mortar were involved in every step of this production project including researching and identifying the characters, briefing the videographer, interviewing the characters, pre-production and post-production of the video content.
Our approach, like anything we do, is to get under the skin of the destination – and it was not uncommon for each shoot day to end up at the local pub, sharing a meal with the characters we met along the way.
Media Mortar were asked back for a video extension project which will see the addition of seven new storytelling videos
We went on to develop a new iteration of this project The Western Downs welcome project, designed to encourage people to take their commitment of visiting the Western Downs up a notch, by living there.
